How it works

A complete fundraising campaign in 14 days

Fundraising should create momentum—not fatigue. Legacy campaigns use a focused two-week timeline, clear participant goals and consistent support to keep energy high and move the program toward a defined outcome.

01
Before the campaign — we build the plan

Legacy works with program leadership to:

  • Establish the fundraising goal
  • Confirm the participant roster
  • Develop the campaign timeline
  • Prepare Gold Cards and digital tools
  • Create ready-to-use communication
  • Establish participant expectations
  • Plan the kickoff

The coach or program leader provides direction and access. Legacy builds the system.

02
The kickoff — we equip the team

Participants learn:

  • Why the funds matter
  • How the Gold Card creates supporter value
  • Who to approach
  • How to start the conversation
  • How to share digitally
  • How to respond to common questions
  • How to follow up respectfully
  • How to track progress toward their goal

This is not “here are some cards—good luck.” It is a structured fundraising playbook.

03
The 14-day campaign — participants activate their networks

Participants connect with:

  • Family and extended family
  • Friends and neighbors
  • Teachers and school families
  • Former players and alumni
  • Local supporters
  • Community organizations
  • Personal and professional networks

Legacy supports the campaign with communication, encouragement, sales tactics, progress tracking and timely follow-up.

04
The finish — the program funds its goals

At the end of the campaign:

  • Program funds are calculated
  • Gold Card and campaign fulfillment is completed
  • Results are reviewed
  • The program identifies lessons and future opportunities
  • Supporters continue receiving value from their Gold Cards

Build my 14-day campaign.

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